Disruption in B2B sales
When you buy a book from Amazon, you will get a recommendation to buy another book. This recommendation is based on data analytics of Win Rate and customer buying behavior. Internet of Competition (IoC) model brings same closed loop learning mechanism to B2B business and can be considered as one of the biggest disruptions in B2B business during the upcoming years. Customer buying behavior will continue to change rapidly and the speed of learning becomes a major competitive advantage for all B2B companies.